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Alan Richardson Profile and Articles
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1). 42 Questions for Achieving Optimal Website Writing Results
The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and...
2). 9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word…
…And if he’s not asking, you don’t want him writing for you.
It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting do...
3). Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business
Ok…so you already have a crack staff of writers on-hand to handle your company website's writing assignments. So why should you consider hiring a freelance copywriter?
Well, as you know, today’s corporate belt-tightening often means too much work for too few people. This is especially true in the communications area, where cutbacks hav...
4). Everything Needed To Optimize Your Web Site
Even the most talented writer can’t create copy that optimizes your business’ ability to maximize results, be it lead or sales generation, unless he has ‘the facts.’ By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels c...
5). How To Design Your Website For Optimal Productivity
What works best when promoting your web site.
Eight Simple, Yet Essential, Web Design Principles
by: Alan Richardson
As the internet evolves from its infancy into maturity, website development, design and marketing becomes more and more sophisticated - and more and more complex. Content manipulation, various scripti...
6). How to Optimize Web Site Navigation
Make no mistake. the most impressive looking and product-rich web site will fail to convert visitors into paying customers if they are unable to more quickly and easily find what they are looking for. There's a lot of competition out there. Develop and design a web site that's easy to understand and use, and you'll attract more than your fair share...
7). Powerful…Yet Simple… Persuasion Techniques to Improve Website Marketing
The art of getting skeptical prospects to believe the claims you make in your web site promotions, to agree with what you’re saying, is one of the most difficult challenges facing advertisers and copywriters. And bottomline – if the prospect doesn’t believe you, he’s not going to buy from you.
One of the most effective writing methods ...
8). The Most Underused Component in Web Site Advertising
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;
Rationalize your prospect’s buying decision
Back up the claims you make for your pr...
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