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craigsmith33 Profile and Articles
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1). Blogs, Podcasting, and RSS
You probably have heard all these terms an awful lot lately. You wonder about what these technologies do? What value to they provide? If you aren't up to speed on these new applications and how they are impacting retail online interaction then read this brief further.
Will these technologies impact you? To be honest, it's too early to ...
2). eCommerce and Canada
Canadian eCommerce growth was recently flat but still has an attractive upside…
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Also interestin...
3). eCommerce Fundamentals
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.
On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these s...
4). Multi-channel retail - keys to success
The maturation of multi-channel commerce
More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mort...
5). OS Commerce
Executive Summary
eCommerce platforms are being commoditized. Enterprise level solutions are coming down in price and new open source solutions are being made available to anyone with an internet connection for free.
The most robust of these open source solutions is OS Commerce (OSC) – a community driven eCommerce solution...
6). Reverse Logistics witihn Online Retail
It’s no secret that a positive experience delivered to a customer determines whether that customer will come back. Retailers must enhance the user experience prior to pressing the “buy” button but also focus on the post-purchase site experience to keep customer retention metrics at satisfactory levels.
This is where many online retaile...
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