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1). Taking Payments On-Line There are ways of selling goods and services on line without the visitor having to make a telephone call. Many people, these days, are perfectly happy to give their credit card details on line, providing a secure server is utilised to gather sensitive information. In its basic form a shopping cart could be just a button or a hyperlinke... 2). Website Interactivity This is how your website interacts with your potential customers and there are many ways of doing this. Information is key here and you must provide as much as possible so that visitors feel confident in doing business with you. At the very least you should provide an email address, but beware of a simple hyperlink on your webpage as t...