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1). Engaging Prospects: Two Vital Elements to Dropping Resistance! You pick up the phone, the decision maker is on the line, countless letters and attempts have been made to get to this point, your great benefit line comes out, response; “not interested, click”. Want to be able to “engage” customers with out creating resistance? Here are 2 vital elements everyone needs to be influential and persuasive... 2). Four Keys to Understanding Sales Over the years I’ve read a hundred sales books with all kinds of different approaches and ideas. Some were very good and others left questions about their authors understanding of selling. When ever I found myself in a slump or things just didn’t seem to work the answer always seem to be in the basics. A great chef, master carpenter o...