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1). List Building Concepts And Methods Of Internet Marketing One of the best methods of Internet marketing is list building. List building concepts are generally built around finding people who have an interest in the subject of your website. 2). No Spam Rules and Email Marketing No spam rules are very stringent and are of two types. Many countries actually have laws against spamming, or sending out of unsolicited emails. These laws can be very strict and have severe penalties and need to be checked in each country where you will do business on an individual basis.