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1). Aerating Your Customers’ Lawns If your customers don’t have the thick, lush lawns they’ve imagined, you can rack your brain trying to figure out the cause. While you interrogate them about their watering practices and second guess yourself on fertilization, the problem might be a lot simpler. It might be time to aerate. 2). Promote Your Lawn’s Health – Just Say No to Drugs You don’t have to use chemicals to have a beautiful lawn. In fact, your lawn will be much healthier if you ban the use of chemicals.