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1). 10 Common Direct Mail Mistakes and How to Avoid Them Successful direct mail does not need to be elaborate full color printing or creative copy. The major factors contributing to a successful direct mail program are in the planning and implementing of the program. 2). On Branding If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. 3). Why So Many Marketing Initiatives Fail Let’s face it, if you’re in business, you’re in marketing. What was true 50 years ago remains true today: nothing happens until something gets sold. And selling begins with effective marketing, but most marketing plans fail for two simple reasons: