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1). The 5 Best Revenue Models in E-Commerce History Even digital purists need money, so various revenue sources have been explored – from running advertisements (clunky old banners and the dynamic AdSense variety), to helping others sell their goods through affiliate programs, to developing their own digital goods, like ebooks, special reports, even programs and web utilities. These paths have already been trailblazed, but you still must to choose the best one for you. So which is it?