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1). "Clever Headlines Usually Flop! Are You Being Too Clever Fo Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are 2). "Clever Headlines Usually Flop! Are You Being Too Clever For Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and 3). Copywriting Basics - Answer The Questions You'd Want Answered Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader what your pro... 4). Do You Know What Your Customers Want? "The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy" - Bob Serling I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it's not so obvious after all. What do I mean by t... 5). Headline Failure Equals Profit Failure Arguably, it is often claimed by professional copywriters that the headline contributes 80% or more of the success of any ad, article, or sales letter 6). Highly Targeted Web Traffic - One Key To Making Online Sales! There are a number of keys to making sales online. Obviously, there is the product itself. Is it something that people actually want? Can they afford it? Are they willing to pay for it? Is the market reachable online? These are all questions that have to be asked during your marketing research, before you pick your product. 7). Internet Copywriting - Make Your Offer Irresistible! Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a n... 8). Residual Income Can Be Your Key To Wealth Are you standing at the door to wealth but can't seem to find the right key? There are many keys on the key ring that can unlock the door to wealth, but you have to know which ones they are and how to use them correctly. In this article I'll focus on the "residual income" key that many have discovered can be used to enter ... 9). The Humble Postcard Is Making A Comeback If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be? How about: "What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?" Many businesses think postcards are a little old-fashioned for this er...