1). Sales That Sizzle By : Barbara Gabogrecan
Advertising is about communicating information to encourage sales. The magic of using the right words and knowing best where to use them, can make a big difference to your sales.
3). AIDA and Dagmar - Models for an Advertising Agency By : Keith George
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products.