1). The Marketing Advantage to Using a Double Opt In Mailing List By : William McRea
The most valuable commodity on the Internet is privacy. People are becoming wary when signing up for a mailing list, as there always seems to be a flood of spam after signing up for an email list. A double opt in may be the solution, as it prevents a third party from signing people up for newsletters. It also prevents spam robots from harvesting valuable information from a web site.
3). Soliciting Comments from Web Site Readers Benefits Web Masters By : William McRea
Social Networking is the fastest growing trend on the Internet. The concept behind Social Networking is to put the job of driving traffic to websites into the hands of real people instead of search engines or pay-per-click programs. As the Internet becomes more human, personal comments from web site readers become vitally important.
