Thursday, 19 July 2018       

Articles in: Home / Marketing / Public Relations

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1). How To Prepare For A Fundraising Event  By : Bill Urell
A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water.

2). 10 PR Secrets No One Will Ever Tell You  By : Penny Sansevieri
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.

3). Getting Word of Mouth Started: New Book PR Method  By : James Finch
We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

4). Press Release – The First Step Of The Marketing Campaign  By : Kevin Dark
. A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

5). Magnanimous Music Mogul Maneuvers Magnificent Marketing  By : Jaci Rae
Music and Marketing, learn from the experts

6). The Important Role Of Public Relations  By : Susan Jan
Public relations plays a key role in helping business industries create strong relationships with customers.

7). Three Golden Rules of Using Autoresponders  By : Andrew Denyer
Autoresponders are a perfect way to increase traffic to your site saving YOU many valuable hours...

8). How To Turn the Spotlight On Your Company In a Top Newspaper  By : Sharon Dotson
Article tells readers how to get publicity by writing letters to the editor.

9). Gear Up for the New Year With Free Publicity  By : Shannon Cherry
If you want a leg up on the competition in the new year, you need to incorporate marketing into your business plan. Learn the ways the pros use to get publicity for free.

10). 7 Tips To Become A Star Tv Guest  By : Susan Harrow
How one expert made a splash on CNN'S Paula Zahn Now, and how you can, too Cosmetic surgeon, Dr. Robert Kotler's New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here's what happened next. 1. Map out the segment with the producer *I was referred to one...

11). 33 Reasons To Do A News Release  By : Harry Hoover
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know w...

12). Real-time Technical Help Lines for Floor Coating Projects  By : Harvey Chichester
Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation. The trick to creating a quality floor coating is getting the coating to adhere to the substrate surface with out chipping, peeling, or lifting. The key is prep...

13). Writing Killer Press Release for Massive Publicity  By : Bob Bastian
Online marketers are always on the lookout for promotional channels that are novel and are yet to be saturated with the unfortunate stigma of marketing abuse. Different people are constantly trying to find new ways by which they could promote their online enterprises. One of the newer, and most effective, marketing strategies are pres...

14). What Impression do you leave your clients?  By : Maricon Williams
Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customer’s confidences even at the very first sight of the material. Catalogs, for instance, must leave a lasting and positive first impression. B...

15). Live Operator VS. Voicemail Study  By : Specialty
Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applicatons. The study showed that over 70% of callers do not leave messages on voicemail. It is very hard to imagine that many businesses are losing se...

16). 10 ways to identify if your public relations company is right for you  By : paul wilson1
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues. Be ...

17). All can go well in business with a criminal record check  By : Amelie Mag
The people’s need to obtain more information about their future employees is driven by the lack of certainty and safety in a society with an increasing number of criminal offences. The criminal records search, however unethical it may sound, is a necessity for today’s employers. The big risk of hiring the wrong person for one’s business has turned ...

18). Managers: Should Your PR Budget Stress Tactics or Strategy?  By : Bob Kelly
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perceptio...

19). Managers: Let's Call a Spade a Spade!  By : Bob Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at Word count is 1145 including guidelines and resource box. Robert A. Kelly © 2005. Managers: Let’s Call a Spade a Spade! Brochures, broadcast plugs and...

20). 3 Ways To Become A Media Bimbo  By : Susan Harrow
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the int...

21). Games are a Reflection of Behavior as Told by John Satta  By : Alicia Smith
You are standing on a small stage yelling, “What's the name of the game?!” “Win as much as you can!!!” comes roaring back. “Who's responsible for your score?!” “I am!!” The audience is composed of ninety men, all prisoners in a federal maximum security prison. One more thing - you're a woman. For th...

22). Media Protocol for Business and Life  By : Maria Boomhower The Master Communicator
When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret. I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at ba...

23). E-Commerce Business – Proceed With Caution  By : Specialty
There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases ...

24). Finding the Right Equipment Supplier Paramount to Success in the Restaurant Industry  By : Kingston Amadan
Most companies with any degree of overhead know that finding the right supplier of products necessary to run their business is of the utmost importance. For most businesses, it can mean a substantial savings and reduce the headaches often associated with searching for a reliable equipment dealer. For restaurants, however, finding the right equipmen...

25). Q. Why Do Public Relations People Frequently Wear Red?  By : Diane T. Creston...A Leading Strategic Marketing Consultant
A. So the blood doesn't show. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm. Public relations is a very important part of the marketing mix, but it's a tremendous amount of hard, detailed work. Public relations is ...

26). Lifetime Relationships!  By : Hans Hasselfors
Do you realize relationships begin shortly after birth and are ongoing ways of life for every person on the planet? An important part of life depends on how we develop our relationships with others. Perhaps, if we consider examples of this development, a better understanding will enable us to think more clearly before we interact with...

27). Publicists: It's Time to Embrace the Technology of Online Press Kits  By : Drew Gerber
So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Fr...

28). Six Tips For Perfect Email Pitches  By : Harry Hoover
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes. Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can't get to the point in your subject l...

29). PR's Only True Measure  By : Bob Kelly
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among you...

30). Greetings Card – What, When and How :  By : Ajitesh Biswas
Whenever you need to wish your friend or acquaintances happy and belated birthday, or wish your near and dear ones merry Christmas, or send your beloved one happy valentines day wishes or just say hello or give a “get well soon” message to your bosom friend , you just go to a greetings card outlet or visit an online greetings card website and send ...

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