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1). 10 Tips for Aspiring Freelance Copywriters By : Glenn Murray
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
1) Invest i...
2). 2 “Must Know” Copywriting Secrets that Guarantee Success! By : Allyn_Cutts
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the kind of guy with “places...
3). 22 Questions to Ask Before You Write a Single Word By : Neil Sagebiel
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.
You need to get inside peoples’ heads.
Start with your clients. They know their business and their customers better than you do. (If they don...
4). 42 Questions for Achieving Optimal Website Writing Results By : Alan Richardson
The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and...
5). 5 Must Have Questions In A Sales Letter - Must Know By : Seth
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that you...
6). 6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers By : Steve Slaunwhite ForCopywritersOnly.com
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”
I ...
7). 66 Tips for Writing Copy That Sells By : Neil Sagebiel
Compiled from my numerous articles and reports on copywriting, the following 66 tips will help you write copy that builds awareness, generates leads and increases sales.
To plan your project, answer these basic questions:
1. What is the piece?
2. What is the subject?
3. Who is the audience?
4. What is the...
8). 7 Essential Tips for Reviewing Copy By : Neil Sagebiel
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves the selling power of your marketing communic...
9). 8 Steps To Irresistible Email Copy Every Time By : Uli Mewes
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrat...
10). 8 Strategies To Catapult Your Copywriting Skills To The Next Level By : Stu McLaren
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.
You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.
So without further ado, here they are!
Number one:
Alway...
11). 9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word… By : Alan Richardson
…And if he’s not asking, you don’t want him writing for you.
It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than merely good writers. They are expert interviewers, researchers and marketers. Before sitting do...
12). 9 Tips for Better Copywriting By : Alex A. Kecskes
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is and be.
T...
13). A Copywriting Lesson from Dr. Seuss By : Neil Sagebiel
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about...
14). Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers By : Marie Gervacio
Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques.
1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch.
2...
15). Copy Makeovers Made Easy By : RBoduch
Copy makeovers can work magic.
Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.
Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms ...
16). Copywriting By : Peter Finers
Copywriting is a special technique that allows you to promote the companies, individuals or some special events. Copywriting is one of the most significant elements of the advertising company. It should be considered the tool that helps your company to promote itself. Your returning clients already know the quality of the products and service that ...
17). Copywriting Basics - Answer The Questions You'd Want Answered By : George Dodge
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader what your pro...
18). Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 By : Karon Thackston
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywriting...
19). Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 By : Karon Thackston
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.
That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a su...
20). Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business By : Alan Richardson
Ok…so you already have a crack staff of writers on-hand to handle your company website's writing assignments. So why should you consider hiring a freelance copywriter?
Well, as you know, today’s corporate belt-tightening often means too much work for too few people. This is especially true in the communications area, where cutbacks hav...
21). Does Your Copywriting Trigger What Makes Your Visitors Buy? By : Jeff Baas
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you get them to buy?
The secret isn't some magic trick or tool. But your Internet marketing ...
22). Essential steps to make your copywriting effective By : Peter Finers
Regardless of what service you provide or what type of products you produce, in today highly competitive and rapidly changing world one should always have appealing, attracting and interesting content on the web site. Web copywriting process is destined to help you to create well-written content copy. Copywriters will be able to design and compose ...
23). Facts about Designing Unique Internet Sales Letters (Part 2) By : Paul M. Jerard Jr.
Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.
24). Find Out Where The High-Paying Freelance Copywriting Jobs Are By : Chris Marlow
If you’re a copywriter interested in earning a high income, read this article to find out which jobs pay the most and where to find them.
25). For Newsletter Publishing Success Keep Your Focus on What Matters By : Jessica Albon
The other day, I was having an email conversation with a friend about business goals.
She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all.
She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. ...
26). Freelance Writing As A Home Business Career? By : james lowe
Everyone should give freelance writing a try so you can know for sure if this field is for you or not
27). Headlines Secrets That DOUBLE Your Response By : Chris Marlow
tested copywriting methods reveal some rules of thumb that can double, triple, or quadruple your response rates...sometimes increasing results by as much as 1,000 percent!
28). How To Ethically Use A "Swipe File" For Your Ad Copy By : Hans Hasselfors
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?
If you spend countless hours staring at...
29). How to Find and Hire a Great Freelance Writer / Copywriter By : Lynn Walford
Seek and Ye Shall Find?
Sometimes finding a good writer can be harder than finding a soul mate because writing and copywriting are subjective arts and if you are not a writer, you can not see the difference between a good writer and an excellent writer. If you are looking for a writer on the Web by searching on terms such as writer and...
30). How to Make the Most of Your Website Copywriter By : Glenn Murray
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.
Because the copywriter’s...
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